In a world of glossy designer bottles and celebrity endorsements, indie perfumers are quietly transforming the fragrance industry. They craft perfumes by hand, often from their own studios, prioritizing artistry and individuality over mass production. These are not products made by committees — they’re expressions of human creativity , each telling a story through scent. The term “indie” doesn’t describe one kind of brand — it describes an attitude toward creation. Indie ca

If you’ve ever picked up a bottle labeled “natural,” “clean,” or “synthetic-free,” you’ve probably wondered — what does that actually...

Perfume has always been more than just a pleasant smell. It’s a silent language—a way of signaling power, attraction, and identity...

Your favorite fragrance might smell like magic — but it’s not immortal. Whether you’ve spent a small fortune on a niche extrait or picked...

Iso E Super is a synthetic aromatic molecule known for its woody, velvety, ambergris-like scent. But describing it simply as "woody" doesn’t do it justice. It's more like a soft-focus filter for fragrance — subtle, transparent, yet addictive.

In this post, we will explore five of our favorite flowers and present five masterpiece fragrances, showcasing them as main notes. You can sample all five by ordering our discovery set and using a code "SpringFlorals" during checkout!

If we could pick just one resin that most people know about or have experience with, it would be frankincense (or olibanum). While most...

With many cities experiencing temperatures dipping into the single digits, it felt as if a collective shiver rippled through the Midwest,...

The world of fragrance continues to evolve faster than ever, offering a plethora of olfactory experiences that can captivate our senses....

Opoponax, also known as sweet myrrh, is a resin derived from the Commiphora erythraea thees, which grow Somalia, Ethiopia, Eritrea and...

In the world of perfumery, where artistry meets the science of scent, few ingredients can rival the enduring allure of myrrh resin. Known...

We are officially in fall and winter season, which means we are starting to crave stronger, more meditative notes in fragrances. This...

No matter what kind of travel you are looking for - chilling on a sandy beach under palm trees, hiking between flowers in a mountain...

Hyrax is a small herbivorous mammal (2-5 kg) native to Africa. They resemble large pikas, marmots, or maybe even prairie dogs, but...

Oakmoss (latin Evernia prunastri) is a species of lichen (symbiotic organisms composed of algal and fungal cells) commonly found in...

Who doesn't like a good gourmand fragrance?! But gourmands can be tricky...if you are on a diet. They can either make you crave more...

ScentXplore is a New York perfume convention first established in 2019. Interestingly, it continued happening throughout the pandemic as...

We often catch ourselves saying, "Wow, this smells good." Why does something smell good to us? How do we recognize something as a "good...

Ambergris is a substance formed in the body of sperm whales (Physeter macrocephalus L.). Whales produce it to protect their digestive...