If you’ve ever said, “This isn’t how I remember it,” you’re probably right. Perfume reformulation is real, widespread, and often unavoidable. But it’s rarely explained honestly. What changes isn’t just one ingredient—it’s the entire structural balance of a formula. Let’s unpack what reformulation actually means, why it happens, and how it changes the way a perfume behaves on skin. What Reformulation Really Is (and Isn’t) Reformulation does not necessarily mean the perfume

Most people judge a perfume in the first five minutes. Perfumers design it to last twelve hours or more. That gap is where misunderstanding happens. If you’ve ever loved a fragrance on first spray and disliked it later — or dismissed something that became magical hours later — the reason lies in how perfume actually evaporates, diffuses, and restructures over time . This is not about “top, middle, and base notes” as neat categories. That model is useful — but incomplete. Let’

Some fragrances impress immediately. Others quietly follow you through the year until you realize they’ve become favorites. In 2025, we discovered scents that surprised us, challenged our expectations, and reminded us why perfume is best experienced slowly. This is a curated selection of the fragrances that truly earned their place—tested on skin, lived with, and remembered. Nissaba - Tierra Maya Resinous notes in this composition are perfectly balanced with rose and cinnamon

Have you ever fallen in love with someone’s perfume, bought the exact same bottle… and then wondered why it smells completely different on you? You’re not imagining it. The way a fragrance develops on your skin is shaped by something deeply personal: your unique skin chemistry. In this guide, we break down the real science behind perfume and skin interaction — and why no two people will ever wear the same scent the same way. What Does “Skin Chemistry” Actually Mean? “Skin che

In a world of glossy designer bottles and celebrity endorsements, indie perfumers are quietly transforming the fragrance industry. They craft perfumes by hand, often from their own studios, prioritizing artistry and individuality over mass production. These are not products made by committees — they’re expressions of human creativity , each telling a story through scent. The term “indie” doesn’t describe one kind of brand — it describes an attitude toward creation. Indie ca

If you’ve ever picked up a bottle labeled “natural,” “clean,” or “synthetic-free,” you’ve probably wondered — what does that actually...

Perfume has always been more than just a pleasant smell. It’s a silent language—a way of signaling power, attraction, and identity...

Your favorite fragrance might smell like magic — but it’s not immortal. Whether you’ve spent a small fortune on a niche extrait or picked...

Iso E Super is a synthetic aromatic molecule known for its woody, velvety, ambergris-like scent. But describing it simply as "woody" doesn’t do it justice. It's more like a soft-focus filter for fragrance — subtle, transparent, yet addictive.

In this post, we will explore five of our favorite flowers and present five masterpiece fragrances, showcasing them as main notes. You can sample all five by ordering our discovery set and using a code "SpringFlorals" during checkout!

If we could pick just one resin that most people know about or have experience with, it would be frankincense (or olibanum). While most...

With many cities experiencing temperatures dipping into the single digits, it felt as if a collective shiver rippled through the Midwest,...

The world of fragrance continues to evolve faster than ever, offering a plethora of olfactory experiences that can captivate our senses....

Opoponax, also known as sweet myrrh, is a resin derived from the Commiphora erythraea thees, which grow Somalia, Ethiopia, Eritrea and...

In the world of perfumery, where artistry meets the science of scent, few ingredients can rival the enduring allure of myrrh resin. Known...

We are officially in fall and winter season, which means we are starting to crave stronger, more meditative notes in fragrances. This...

No matter what kind of travel you are looking for - chilling on a sandy beach under palm trees, hiking between flowers in a mountain...

Hyrax is a small herbivorous mammal (2-5 kg) native to Africa. They resemble large pikas, marmots, or maybe even prairie dogs, but...

Oakmoss (latin Evernia prunastri) is a species of lichen (symbiotic organisms composed of algal and fungal cells) commonly found in...

Who doesn't like a good gourmand fragrance?! But gourmands can be tricky...if you are on a diet. They can either make you crave more...